Tag: Demarketing

Dr. Bolajoko Bayo- Ajayi, President and Chairman of Council of the National Institute of Marketing of Nigeria (NIMN), has issued ...

Nigeria's greatest challenge may not be insecurity, inflation, or unemployment alone. It may be the stories Nigerians tell about their ...

Nigeria’s public communication landspace is increasingly defined by national demarketing. At home and abroad, many Nigerians instinctively highlight failures, scandals, ...

Nigeria is experiencing a troubling communication crisis: a growing national habit of amplifying negative narratives while ignoring or downplaying positive ...

​ ​Nigeria stands at a pivotal psychological crossroads, where a pervasive culture of reflexive pessimism is increasingly shaping the nation’s ...