Experts Advocate Powerful Sales & Business Insights at Shepherd Hill Business School Conference

Business and sales experts delivered practical, high-value strategies at the Sales Conference organized by the Shepherd Hill Business School, with speakers emphasizing negotiation mastery, customer understanding, systematic selling, and the importance of consistent cash flow, ValidViewNetwork reports.

Nestlé’s Sales Performance & Capacity Development Manager, Mr. Tosin Ijaduola, highlighted the core techniques of negotiation and deal closure, stressing methods such as the assumptive close, summary close—which reinforces the value a salesperson brings through promos or time-bound offers, and the alternative close that guides customer decisions.

He also addresses handling last-minute objections, identifying price, need, timing, and trust as the most important for effective Sales.

Ijaduola outlined objection-handling steps including empathizing, asking clarifying questions, responding with value, speaking with authority, and confirming the close.

He further recommended proven techniques such as the Feel–Felt–Found method, turning objections into questions, and using testimonials to strengthen credibility.

In a more entrepreneurial perspective, ValidViewNetwork noted that Farmer Samson Ogbole, CEO of Soilless Farm Lab, challenged business owners to know the average value they give to customers and evaluate how long it would take for consistent purchases to generate real wealth.

He emphasized the need to sell shamelessly, insisting that entrepreneurs must be bold about selling and must think daily about generating cash flow.

According to him, business success depends on understanding the pillars of revenue—“Am I being paid for what I do?”—profit, which reflects the earning retained, and cash, the actual money or valuables received.

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Adding a corporate logistics viewpoint, Mrs. Chidinma Iwueze, Head of Logistics West at Lafarge Africa Plc, stressed that sales is systematic, logical, and replicable.

She advised participants to conduct thorough research, maintain a solid database of what they’re selling, and stay deeply customer-focused.

She noted that successful salespeople must be observant, understand what customers want, and constantly evaluate why customers choose their brand or product.

Conference facilitator, Dr. Tade Ayodele, Lead Pastor of Revived Citizens International Christian Center and convener of Shepherd Hill Business School, urged attendees to create detailed customer personalities and understand their ideal buyers.

He encouraged business owners to attend industry-specific conferences to broaden their knowledge and strengthen their strategic positioning.

The conference concluded with a unified message: sustainable sales success requires skill, strategy and consistent learning.