
ABUJA — In a major tactical overhaul aimed at sharpening its public engagement strategy, the All Progressives Congress (APC) Presidential Campaign Council has restructured its Directorate of Media and Strategic Communications, trimming its official voices down to a triad.
The sweeping changes, announced via an official statement signed by the Chief of Staff to the President and Deputy Director-General (Administration) of the Campaign Council, Rt. Hon. Femi Gbajabiamila, are designed to enforce strict message discipline and foster a more cohesive information flow.
Under the revised framework, only three high-ranking figures are henceforth authorized to speak or issue statements on behalf of the campaign. They are the campaign’s Director-General and former Zamfara State Governor, Senator Abdulaziz Yari; the Minister of Solid Minerals Development, Dele Alake, who serves as the official Spokesperson; and the Minister of Information and National Orientation, Alhaji Mohammed Idris.
With this directive, all individuals previously unveiled as campaign spokespersons or coordinators in prior lists will cease to function in individual spokesperson capacities. Instead, they are to dissolve seamlessly into the broader Directorate of Media and Strategic Communications as regular members.
Broadcasting houses, including radio and television stations across the country, have been formally notified to take cognizance of the new directive. The campaign council noted that future media appearances and specialized representations on broadcast programs will be strictly coordinated and delegated on a needs-basis by the leadership.
Political analysts view the latest restructuring as a strategic move to eliminate message fragmentation, streamline information dissemination, and project a unified, well-coordinated front as political momentum builds.
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