The Christian Association of Nigeria (CAN) has slammed FrieslandCampina WAMCO Nigeria PLC, makers of Peak Milk, for using what it considered an “offensive” advert to depict the crucifixion of Jesus Christ.
The company published an Easter message on Friday with a picture of a dented tin of Peak Milk pierced on two sides with a nail.
In a statement on Monday, CAN general secretary, Joseph Daramola, described the advertorial as “insensitive, offensive, and unacceptable.”
“Good Friday is a solemn day for Christians all over the world, a day we commemorate the death of our lord and saviour Jesus Christ, who was crucified on the cross for our sins,” Daramola said.
“It is not a day to be used for crass commercial purposes. FrieslandCampina WAMCO Nigeria PLC’s action is not only disrespectful to the Christian faith but also an affront to the millions of Christians in Nigeria and beyond.
“We are deeply disappointed that a company of such repute would stoop so low to exploit the religious sentiments of its customers for profit.
“We are considering sanctions against FrieslandCampina WAMCO Nigeria PLC, including a boycott of their products by our members and all well-meaning Nigerians who share our concerns.
“We call on the company to issue an unreserved apology to the Christian community and withdraw the offensive advert immediately. We recall a similar incident in the past when Sterling Bank Plc. used crucifixion imagery to promote their product.
“We condemned it then, and we condemn it now. We, therefore, urge all companies and organizations to be mindful of the religious and cultural sensitivities of their customers when promoting their products. We will not tolerate any attempt to trivialize or disrespect our faith. Be warned.”
I, personally condemned it, that is act of disrespect Christianity religion. To be frank, CAN too low taking legal actions concerning those who take Christianity as a joke including social media using the name of our Lord Jesus Christ do comedy movies, non of Christianity bodies condemn it. It is a pity as we run and taken our religion for granted. God will help us.
Baba dariji won Tori won ko mo ohun ti won nse